State of Michigan - Video Case Study

In October 2024, I had the opportunity to travel to a customer site to film a video case study with a small team of only myself & a videographer. I created the storyboard for the video, conducted the filmed interviews, filmed several shots, wrote the accompanying script, & helped during the editing process.

This video gained attention from our production MICR audience, initiated a high amount of lead opportunities for our sales team, and impressed our corporate suite so much that we plan to do a video case study each quarter.